Global Language Monitor, a company who trawls through the ether to analyse some of the most talked-about trends around, have perused the top 175,000 print and electronic global media to find out where on earth is the most stylish city.
For the last several years New York has dominated the top spot of the list but 2011 the great city of London overtook the Big Apple for the first time, now two years on we’re pondering over what it was that tipped London into poll position and wondering whether we will take the top spot again in 2013.
According to the language analysing company, GLM, London rose to popularity due to a number of overriding factors including the “Duchess effect”, the Olympic Games and the suicide of fashion designer Alexander McQueen which all had a strong impact on the results.
Paul Payack the president of GLM said that ‘Kate Middleton has proved to be incredibly impactful on the British fashion brand’, it seems that whatever Ms Middleton decides to wear will go on to sell out like hotcakes. Payack noted that The Duchess of Cambridge has contributed to millions of pounds of sales last year alone, talk about a fashion icon.
But if KMids isn’t you’re cup of tea then another royal Kate (well, rock’n’roll royalty) was also making waves for London last year, despite a career that has spanned two decades Kate Moss was still the second highest earning super model last year, surpassed only by Giselle Bundchen.
Kate Moss strutted her stuff down the catwalk of the closing ceremony hand in hand with some other of Britain’s most beautiful exports including; Lily Cole, Lily Donaldson, David Gandy, Naomi Campbell and Georgia May Jagger. But it wasn’t just the super models that were capturing the world’s attention; the London Olympic Games was reported to be one of the most successful games in recent history.
The unfortunate and unexpected death of designer Alexander McQueen also meant an increase in interest in British fashion, McQueen’s parent company Gucci decided to keep the fashion house open and designer Sarah Burton took over at the helm who gained incredible notoriety for designing Kate Middleton’s now infamous wedding dress.
So there are a number of factors last year that helped the UK reach prime position two years in a row, New York was a close second followed swiftly by Paris. But who knows what this year will bring, a third year on the trot for the Big Smoke or will we be usurped by an underdog.
What do you think, what are your reasons for London being the most stylish city in the world?